We are a full-service market research company founded in 1993 by Constance Petersen, a partner in the former Acker, Capozzi & Petersen, Inc. Under Connie’s guiding influence our company has developed a preeminent reputation for the creative design, execution, and analysis of retail and shopper insight research. For over 40 years, Capstone Research and its predecessor company have provided research services for many of the world’s leading consumer product and service organizations. Some of these organizations include:

  • Altria
  • American Snuff Company
  • Burger King
  • Citizens Bank
  • The Coca-Cola Company
  • ExxonMobil
  • Hanes
  • Johnson & Johnson
  • Nestle
  • Nike
  • RJ Reynolds Tobacco Company
  • Santa Fe Natural Tobacco Company
  • Sargento Foods
  • U.S. Smokeless Tobacco Company

We have the flexibility and capability to meet the research requirements of our clients no matter how large the project scope. Our Fairfield, NJ based team of highly-experienced and dedicated professionals is supported by hundreds of data collection specialists, both domestic and abroad. We provide a full range of services across all aspects of market research, with particular expertise in on-premise retail research projects including retail sales tracking, consumer interviews, and price/inventory/out-of-stock monitoring.

Capstone Retail Insights